by Cruise Market Watch | Nov 12, 2008 | Cruise Market Community
According to Wikipedia, a cruise ship is “a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are part of the experience.” No mention of passenger capacity. For those of us who love to get out on the ocean, why not slip in a...
by Cruise Market Watch | Nov 11, 2008 | Online
Our monthly Cruise Search reflects change in demand and online market share. U.S. online cruise search is estimated at 7.0 million monthly unique individuals for the month of October. CruiseSearch shrank for the third consecutive month, both versus the prior month and...
by Cruise Market Watch | Nov 7, 2008 | Hot Topics, Marketing
The Wall Street Journal is reporting Royal Caribbean and new agency partner JWT are launching a new ad campaign Monday, November 10. The launch follows by only a few days Carnival’s new campaign – interestingly with former Royal Caribbean agency Arnold. Royal...
by Cruise Market Watch | Nov 6, 2008 | Cruise Market Community, Hot Topics
Perhaps the “mortgage meltdown” booking trends can be defeated post election. That is, if all candidates follow Democrat Ian McGaughey’s lead. After losing the 112th Assembly District election in upstate New York to Republican Anthony Jordan, McGaughey “plans to get...
by Cruise Market Watch | Nov 5, 2008 | Marketing, Revenue
In 2008, there were about 10 million U.S. households with a net worth above $1 million (excluding home equity). This is almost double the number from 2002, just six years earlier. This growth has led to a boon for retailers who can appeal to the luxury market. In...