by Cruise Market Watch | Dec 16, 2008 | Marketing, Video
P&O Cruises and its ad agency partner Miles Calcraft Briginshaw Duffy (MCBD) are launching their new promotional campaign on Boxing Day, December 26. Boxing day is a public holiday in the United Kingdom, Canada, New Zealand and Australia and marks the start of...
by Cruise Market Watch | Dec 13, 2008 | Online
Our monthly Cruise Search Index reflects change in demand and online search market share. U.S. online cruise search is estimated at 7.1 million monthly unique individuals for the month of November. The good news is Cruise Search stabilized from an October drop but the...
by Cruise Market Watch | Dec 13, 2008 | Marketing, Top 10 Lists
Be it a cruise marketing strategy, tactic or stroke of good fortune, here are my picks for the top ten greatest marketing moments in cruise history. #1 The Love Boat– Premiering on ABC September 17, 1976 in the pre-cable world of only three major networks, new...
by Cruise Market Watch | Dec 7, 2008 | Marketing, Revenue, Trends
The original refrain was by Horace Greeley, who in a July 13, 1865 editorial famously advised "Go West, young man, go West and grow up with the country." Cruise Market Watch estimates embarkations from Asia will account for 8% of worldwide cruise travel in 2009, or...
by Cruise Market Watch | Dec 5, 2008 | Cruise Market Community, Marketing
This is the time of year one begins writing and sending Christmas cards. In thinking about the business-to-business cards I've received in the past, I'm reminded about what makes both exceptional marketing communications to customers - and what is average, normal,...
