by Cruise Market Watch | Feb 21, 2009 | Online, Trends
Our monthly Cruise Search Index reflects change in cruise demand and online search market share. For the month of January 2009, U.S. online cruise search is estimated at 14.0 million monthly unique individuals. This represents an astounding increase of 47.8% versus...
by Cruise Market Watch | Feb 21, 2009 | Marketing, Revenue
Feb 8th I began blogging our “finding new passengers series,” focusing on the size of the spa market and its growth potential. In this post I’d like to focus on the how. First, let’s discuss the natural law of consumer attraction. In order to bring the spa market...
by Cruise Market Watch | Feb 20, 2009 | Marketing
August 20th, 2008 I blogged about the potential for cruise lines to co-brand and partner with land based destinations. The concept isn’t new. For example, Royal Caribbean joined with the Johnny Rockets restaurants chain on its cruise ships, including the Sovereign...
by Cruise Market Watch | Feb 18, 2009 | Hot Topics, Marketing
Last week I heard an amazing story. Evelyn Thaw, a Delray Beach, Florida Cruises Inc. travel agent, shared with me one of her clients encountered and elderly lady onboard a recent cruise. That in of its self isn’t so amazing, what was striking was the lady was on...
by Cruise Market Watch | Feb 12, 2009 | Hot Topics, Marketing
Recently gathered responses from over 300 randomly selected travel agents point to luxury cruise as the “least hot” of the cruise segments. This is in contrast to previous speculation about economic recessions – the idea that “wealth would hold up.” In October, when...
