by Cruise Market Watch | Mar 29, 2009 | Marketing, Revenue, Trends
In 2009 we launched our series of discussions about niche market opportunities - markets where cruise lines can grow market share and revenue. The first niche in the series was the spa market. We sized the spa market for revenue potential and subsequently blogged a...
by Cruise Market Watch | Mar 21, 2009 | Hot Topics
These days are, to borrow from a cruise marketing program in Hamburg, Germany "Cruise Days." Gerd Drossel, Managing Director of the Hamburg Cruise Center (a port that has increased its cruise passenger traffic nearly 700% in just nine years) told me about their...
by Cruise Market Watch | Mar 17, 2009 | Cruise Market Community, Marketing
Seatrade's Cruise Shipping Miami conference is awesome! Got some great feedback from the State of the Industry and Luxury Cruise conferences which certainly will find its way (cruise value) into this blog (cruise value). I was introducing myself today as a...
by Cruise Market Watch | Mar 17, 2009 | Online, Trends
Wanted - 288,000 cruisers with an iPhone. That is the estimated number of annual cruise passengers who currently own an iPhone. How do we get there? First, let me state 100% market share is unreasonable - even being the first in a niche and having a really cool...
by Cruise Market Watch | Mar 15, 2009 | Online, Trends
Our monthly Cruise Search Index reflects change in cruise demand and online search market share. For the month of February 2009, U.S. online cruise search is estimated at 11.9 million monthly unique individuals. This represents a 17% decrease off the January 2009...
