by Cruise Market Watch | Dec 23, 2011 | Hot Topics, Marketing, Video
Carnival recently announced an upgrade to its advertising campaign just ahead of the 2012 wave season. Right on the heals of NCL’s “Cruise like a Norwegian” and RCL’s “The Sea Is Calling” Carnival’s “Land Versus Sea” commercials are aimed directly at the yet to be...
by Cruise Market Watch | Dec 18, 2011 | Hot Topics, Marketing
Advertising is a form of communication used to persuade, a job made all the easier when that message taps into innate human desires. Life itself emerged from the ocean 500 million years ago and in fact no less than 60% of adult’s bodies are water. European sailors...
