by Cruise Market Watch | Sep 24, 2012 | Marketing, Online, Trends
People might be tempted to stereotype statisticians and other data crunchers as being heavily math leaning, if not somewhat lacking of the artistic gene. Not always so. The telling of an easy-to-comprehend story from a complex data set is really a skillful art. It...
by Cruise Market Watch | Sep 18, 2012 | Marketing
Segmentation is happening all around us every day; SUV or economy? Soda or energy drink? VP or Junior Analyst? Cruise ships are no different – they each have distinct characteristics which we mentally place into groups (large and small, luxury and well, yes cheap). ...
