Coco Chanel said "in order to be irreplaceable one must always be different" and when it comes to world cruises, Hurtigruten couldn't agree more.  Why cruise around the world in the conventional West to East mode when you can do it longitudinally by going North to South!

If people aren't going to talk about your product, then it's not good enough. - Jeffrey Kalmikoff

Hurtigruten understands a journey that begins in Reykjavik, Iceland September 23 and continues for 67 days plying the coasts of the U.K., Canada, U.S., Guatemala, Honduras, Costa Rica, Panama (including a transit of the Panama Canal), Ecuador, Peru and Chile is unique and extra-ordinary enough to get its pod chirping.


Travelers aboard the MS Fram (a custom-designed ship for cruising Arctic and Antarctic waters) will have a chance to see everything from a chinstrap penguin rookery and the Henryk Arctowski Polish Antarctic Station to a jungle boat ride down the flora- and fauna-rich Costa Rican Tortuguero Canals.

If you start feeling to far from home or need a break from the exhilarating excursions, the MS Fram features and Internet café, sauna and two heated outdoor Jacuzzis.

As Seth Godin puts it "If the marketplace isn't talking about you, there's a reason. If people aren't discussing your products, your services, your cause, your movement or your career, there's a reason. The reason is that you're boring."

The only longitudinal cruise of world, that's not boring.  That's pod-chirping excitement.