Our monthly Cruise Search reflects change in demand and online market share. U.S. online cruise search is currently estimated at 9.4 million monthly unique individuals. Cruise Search shrank vs. both the previous month and August of last year. This indicates continued tempering in online activity likely based on the economic conditions faced by travelers.
| % Change Aug '08 | ||
| vs Last Year | vs. Last Month | |
| Total Internet Traffic | 1.4% | -0.1% |
| Total Cruise Search | -4.9% | -3.5% |
Percentages in the charts below represent the approximate share of all online cruise traffic.
Chart 1 - % of traffic for top Cruise Lines from all cruise related traffic (click to enlarge)
Chart 2 - % of traffic for top booking sites from all cruise related traffic (click to enlarge)
Sources: Google Trends, Comscore
Related articles
- Cruise News: Message From Norwegian Cruise Line's CEO (cruisediva.blogspot.com)
