As announced by Cruise Market Watch October 23, Carnival's new TV advertising campaign "Fun For All, All For Fun" will use 30-second spots created from its events carried out in Dallas and Philadelphia involving the world's largest inflatable beach ball and piñata.
“Fun is more important today than ever,” said Ruben Rodriguez, executive vice president of marketing and guest experience for Carnival Cruise Lines. “These new spots capture a sense of genuine, spontaneous fun which is the same kind of experience that makes a Carnival cruise such a memorable vacation.”
“There is a difference between telling consumers you’re fun and actually being fun,” added Pete Favat, Arnold’s chief creative officer. “These commercials truly capture the essence of fun and you can’t help but have a good time watching them. We hope that this will create even more passion for the Carnival Cruise Lines brand among consumers.”