by Cruise Market Watch | Feb 16, 2013 | Hot Topics, Marketing, Revenue, Stock
The “Pop Tart Cruise” on Carnival Splendor November 2010 was greeted with curiosity and had little impact to bookings or ticket prices. The Costa Concordia January 2012 incident was greeted with shock. Bookings and prices did drop and while they have since...
by Cruise Market Watch | Oct 20, 2012 | Cruise Market Community, Marketing, Revenue
A type of boomerang occurs for companies and victims that suffer tragic events. First is the event itself, which is followed many months later by its reemergence in the news during subsequent trails and lawsuits. And so it is with Carnival, Concordia passengers,...
by Cruise Market Watch | Sep 24, 2012 | Marketing, Online, Trends
People might be tempted to stereotype statisticians and other data crunchers as being heavily math leaning, if not somewhat lacking of the artistic gene. Not always so. The telling of an easy-to-comprehend story from a complex data set is really a skillful art. It...
by Cruise Market Watch | Sep 18, 2012 | Marketing
Segmentation is happening all around us every day; SUV or economy? Soda or energy drink? VP or Junior Analyst? Cruise ships are no different – they each have distinct characteristics which we mentally place into groups (large and small, luxury and well, yes cheap). ...
by Cruise Market Watch | Aug 14, 2012 | Marketing
The other day I was waiting in line at my favorite local java-fix establishment and something caught my eye. Instead of the now ubiquitous tip jar at the counter there was an exciting new challenge in front of me, Bach vs. Mozart! It was worth dropping in a dollar...
by Cruise Market Watch | Aug 4, 2012 | Marketing, Revenue, Trends
Chinese grooms did not traditionally purchase diamond engagement rings for their prospective brides. It was only 20 years ago that diamonds begin to appear in engagement ceremonies among the Chinese elite. But smart marketing campaigns and the increasing purchasing...
