by Cruise Market Watch | Jul 29, 2012 | Marketing
Use of the phrase "A picture is worth a thousand words" is thought to have originated from a 1921 article by Fred R. Barnard in the trade journal Printers' Ink, where he advocated the use of images in advertisements on streetcars. Our friends at Mavens of London...
by Cruise Market Watch | Jul 21, 2012 | Marketing, Trends
The cruise industry is often defined as a niche to the global tourism industry. The reason is that, in contrast with other branches of the tourism sector, the cruise industry is mostly driven by supply and not by demand. In fact, cruise lines make profit by providing...
by Cruise Market Watch | Apr 15, 2012 | Cruise Market Community, Marketing
Cruising has always been about more than just sailing – it’s also about visiting and exploring destinations. One of the best ways to do that in Old San Juan Puerto Rico is a horse and carriage tour with Las Calesas Del Viejo San Juan. Not only will you get to see...
by Cruise Market Watch | Dec 23, 2011 | Hot Topics, Marketing, Video
Carnival recently announced an upgrade to its advertising campaign just ahead of the 2012 wave season. Right on the heals of NCL’s “Cruise like a Norwegian” and RCL’s “The Sea Is Calling” Carnival’s “Land Versus Sea” commercials are aimed directly at the yet to be...
by Cruise Market Watch | Dec 18, 2011 | Hot Topics, Marketing
Advertising is a form of communication used to persuade, a job made all the easier when that message taps into innate human desires. Life itself emerged from the ocean 500 million years ago and in fact no less than 60% of adult’s bodies are water. European sailors...
by Cruise Market Watch | Oct 20, 2011 | Cruise Market Community, Marketing
Norwegian Cruise Lines has been generating positive cruise industry buzz over the last few weeks. After all, the launch of its new “Cruise like a Norwegian” national adverting campaign alone would be enough garner cruisers attention. But Norwegian topped itself with...
