by Cruise Market Watch | Feb 16, 2013 | Hot Topics, Marketing, Revenue, Stock
The “Pop Tart Cruise” on Carnival Splendor November 2010 was greeted with curiosity and had little impact to bookings or ticket prices. The Costa Concordia January 2012 incident was greeted with shock. Bookings and prices did drop and while they have since...
by Cruise Market Watch | Jan 22, 2012 | Cruise Market Community, Hot Topics
Thus far pricing* for sailings on Costa (all Costa ships, all sailing departure dates) has not changed since the Concordia accident on January 13, 2012. Click on graph below for advertised prices from January 7 to January 21, 2012. Note little or no change to the...
by Cruise Market Watch | Jan 14, 2012 | Cruise Market Community, Hot Topics
I’ve always been fond of the quotation “the law of flotation wasn’t discovered contemplating the sinking of things.” This has certainly held true for the cruise industry – growing the annual number of passengers carried nearly 5 times over the past 20 years. But...
by Cruise Market Watch | Dec 23, 2011 | Hot Topics, Marketing, Video
Carnival recently announced an upgrade to its advertising campaign just ahead of the 2012 wave season. Right on the heals of NCL’s “Cruise like a Norwegian” and RCL’s “The Sea Is Calling” Carnival’s “Land Versus Sea” commercials are aimed directly at the yet to be...
by Cruise Market Watch | Dec 18, 2011 | Hot Topics, Marketing
Advertising is a form of communication used to persuade, a job made all the easier when that message taps into innate human desires. Life itself emerged from the ocean 500 million years ago and in fact no less than 60% of adult’s bodies are water. European sailors...
by Cruise Market Watch | Jan 9, 2011 | Hot Topics
Ad Age is reporting Norwegian Cruise Line (NCL) is putting its current creative advertising account up for review. The account, valued at $50 million, has been handled by the Austin based Idea City for the last five years. Image via Wikipedia The Idea City ad...
