Land versus Sea; so many choices

Land versus Sea; so many choices

Carnival recently announced an upgrade to its advertising campaign just ahead of the 2012 wave season. Right on the heals of NCL’s “Cruise like a Norwegian” and RCL’s “The Sea Is Calling” Carnival’s “Land Versus Sea” commercials are aimed directly at the yet to be...

Why Choose to Cruise?

Many reasons, but none more important than what real customers have to say.  Here are some video comments from real cruisers interviewed by CruiseMarketWatch.com July 18th at the Port of Miami. Decision criteria in ship selection from onboard interviews are summarized...

P&O Cruises new ad campaign to launch

P&O Cruises and its ad agency partner Miles Calcraft Briginshaw Duffy (MCBD) are launching their new promotional campaign on Boxing Day, December 26.  Boxing day is a public holiday in the United Kingdom, Canada, New Zealand and Australia and marks the start of...