English: The Celebrity Millennium cruiseship docked in Nassau, Bahamas (Photo credit: Wikipedia)
After the recent mechanical issues with the Celebrity Millennium, Royal Caribbean Cruises Ltd., which owns Celebrity Cruises, announced Tuesday the cancellation of the remainder of the ship’s seven-night cruise to Alaska and four additional cruises, when a faulty propulsion caused the return to port in Ketchikan on August 18. At the time, about 2,200 guests and nearly 960 crew members were on-board. The company will offer full refunds to all passengers who have been stuck in Ketchikan and also to guests booked on the other canceled sailings, as well as a certificate for a future cruise.
Lost revenue will show in many forms, including costly repairs of the vessel and lost on-board revenue. Based on actual ticket pricing, Cruise Market Watch estimates lost ticket revenue of $13,851,093:
|
Sail date |
Ticket Revenue |
|
8/16/2013 |
$ 3,058,593 |
|
8/23/2013 |
$ 2,908,601 |
|
8/30/2013 |
$ 2,555,152 |
|
9/6/2013 |
$ 2,512,067 |
|
9/13/2013 |
$ 2,816,680 |
| Total | $ 13,851,093 |
Only time will tell if the unknown variable of customer sentiment will correlate to an additional effect on incremental sales, but our guess is that even naysayers would have a difficult time saying no to a $31.76 dollar/day 16 day cruise to Southern Europe on board of the Carnival Sunshine, which according to our database is the cheapest inside cabin on a per passenger per day basis that you could book. Happy sailing!
