The countdown, converse and cruise app is now available for download in iTunes.

Named "Always Be Cruising" it is part fun, part function for fans of cruising.

Adam M. Goldstein, President & CEO Royal Caribbean International calls the app "the marriage of the cruise countdown clocks."

The app includes not just a countdown to cruise timer with over 200 ship images, but also a "who is cruising" social feature.  You can make friends before you even start the cruise by creating your "cruiser" profile and exchanging messages and helpful tips for the best cruise experience.  The countdown clock also makes a ship horn sound when launched, followed by the soothing sound of seagulls and ocean waves.

Thomas Troward (1847-1916) said "The law of flotation was not discovered by the contemplation of the sinking of things."

And likewise idea of creating the first app for cruisers was contemplated in an early Cruise Market Watch post.  It grew into a full-blown goal after talking over the concept with Yachts of Seabourn Vice President of Marketing, Adam Snitzer.  Thanks to a lot of help and partnership with mPlugged, cruisers around the world can now enjoy its functionality.