I’m writing this post from Mexico City – but won’t be away from Cruise long. I’m headed for Acapulco for New Years and will be checking out the port. I’ll return to Miami January 7, 2009 and won’t be able to post again until then.
Looking forward to 2009 I will be focusing my Cruise Market Watch efforts in a couple of primary areas:
1) Each month I will look at one specific market niche where cruise lines can increase penetration, grow market share and revenue. Once the market segment is detailed and sized for potential, I will follow up with thoughts and ideas about “how to win them” such as the "link together and take away strategy," and "getting your pods chirping."
2) I will be launching Cruise Pulse sometime in February. This will be a monthly survey panel of travel agents to measure forward booking trends and will augment our Cruise Search Index and Cruise Price Index. All valuable tools for industry watchers, analysts and investors.
3) Of coarse, we will continue to follow industry news from a marketing perspective and update market share and revenue projections.
4) I will also start posting Top 10 monthly cruise deals and “just for fun” cruise related Top 10 lists at http://www.alwaysbecruising.com/blog2/
Thank you for stopping by and I hope you are enjoying the holiday season.