According to Friday's Chicago Sun Times Oprah is taking her entire staff and their families on a Mediterranean cruise vacation. They leave Chicago for Spain today, with port stops in Italy, Turkey, Greece and Malta. The cruise, which also included three days at the Poble Espanyol resort, is valued by Chicago's Best Travel at $5,400 a person on the Norwegian Gem.
This story is a nice lead into my upcoming series of posts about the market for corporate meetings and events on cruise ships. Our discussions about specific market niches where cruise lines can increase penetration, grow market share and revenue began in January 2009 with the spa market.