P&O Cruises and its ad agency partner Miles Calcraft Briginshaw Duffy (MCBD) are launching their new promotional campaign on Boxing Day, December 26. Boxing day is a public holiday in the United Kingdom, Canada, New Zealand and Australia and marks the start of the strong travel-selling season in the UK.
The TV campaign is dubbed “Every Day is Different” and will run until early March 2009. It features seven different spots that communicate “what it is that makes every day of a P&O Cruises holiday so different” according to Head of Brand Marketing Philip Price. There will also be online, radio and print components. Travel agents will be the first to see the campaign this week in Travel Trade Gazette print advertisements.
Video of P&O’s previous campaign “There is a World Out There” is featured below.
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