by Cruise Market Watch | Nov 7, 2008 | Hot Topics, Marketing
The Wall Street Journal is reporting Royal Caribbean and new agency partner JWT are launching a new ad campaign Monday, November 10. The launch follows by only a few days Carnival’s new campaign – interestingly with former Royal Caribbean agency Arnold. Royal...
by Cruise Market Watch | Oct 23, 2008 | Hot Topics, Marketing
Ad agency and media bible Brandweek magazine is reporting Carnival Cruise Lines will soon debut a new ad campaign under the tagline "Fun For All. All For Fun." This has been highly anticipated, since Carnival dropped CooperDDB for Arnold in June 2008. Arnold was the...
