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Cruise lines can capitalize on an overlooked marketing opportunity

by Cruise Market Watch | Sep 11, 2008 | Cruise Market Community, Hot Topics, Marketing, Online

Marketing, boiled down to its essence, is about crafting product and communications. That held true in 1690 for Dom Pierre Perignon when word got around the palace of Versailles the blind Benedictine monk had combined stronger imported bottles and airtight corks with...

Who will be first to do a Cruise Ship reality show?

by Cruise Market Watch | Sep 6, 2008 | Cruise Market Community, Marketing, Trends

  Today's reality show phenomena launched in 1992 with MTV’s “The Real World” and intensified in 1997 with CBS’s Survivor.  It has since spun off some of the most iconic moments in modern U.S. pop culture covering everything from hair styling (Blow Out),...

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