Cruise Ship Segmentation

Cruise Ship Segmentation

Segmentation is happening all around us every day; SUV or economy? Soda or energy drink? VP or Junior Analyst?  Cruise ships are no different – they each have distinct characteristics which we mentally place into groups (large and small, luxury and well, yes cheap). ...
Will Royal Caribbean’s earnings be an Oasis?

Will Royal Caribbean’s earnings be an Oasis?

Royal Caribbean Cruises Ltd. (NYSE: RCL) is scheduled to release the company's fourth quarter financial results this week on Thursday, January 27, 2011.  This provides us an opportunity to compare "mega" ships current pricing (per person, inside cabin). In the graph...