by Cruise Market Watch | Nov 5, 2008 | Marketing, Revenue
In 2008, there were about 10 million U.S. households with a net worth above $1 million (excluding home equity). This is almost double the number from 2002, just six years earlier. This growth has led to a boon for retailers who can appeal to the luxury market. In...
by Cruise Market Watch | Sep 7, 2008 | Marketing, Online, Trends
Web 2.0 is linking people. Cruise 2.0 is linking cruisers to booking agents, travel discounters, reviews (by actual cruisers not professional critics) and self-created travel blogs. Where is it going? The article "Understanding the Psyche of Tomorrow's Travellers"...
by Cruise Market Watch | Sep 4, 2008 | Marketing, Revenue, Trends
One recent story on European line EasyCruise reminds me of the classic Jackson Browne song Stay. It’s also a wonderful marketing idea the larger lines can borrow from to get their pods chriping. Research clearly indicates the importance of “sampling’”...
by Cruise Market Watch | Aug 23, 2008 | Marketing
What did you eat for breakfast this morning? If you are diabetic, it was likely a slice of whole wheat bread and cottage cheese. A wrestler? Add eggs, bacon, potatoes, orange juice, butter, milk and jelly. From India? A nashta. Cuba, for sure there will be a...
by Cruise Market Watch | Aug 6, 2008 | Marketing, Revenue, Trends
How about learning Spanish, how to cook a traditional Jamaican dish or the history of the Caribe Indians from a tenured University professor? Based on the results of a recent survey, cruise lines might do well by adding specific learning based courses to on-board...
