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More Chinese to Go on Caribbean Cruise? What The Emerging Middle Class in China Means to Global Cruise Industry

More Chinese to Go on Caribbean Cruise? What The Emerging Middle Class in China Means to Global Cruise Industry

by Cruise Market Watch | Aug 4, 2012 | Marketing, Revenue, Trends

Chinese grooms did not traditionally purchase diamond engagement rings for their prospective brides. It was only 20 years ago that diamonds begin to appear in engagement ceremonies among the Chinese elite. But smart marketing campaigns and the increasing purchasing...
Are small ports the new Saint Graal for the cruise lines?

Are small ports the new Saint Graal for the cruise lines?

by Cruise Market Watch | Jul 21, 2012 | Marketing, Trends

The cruise industry is often defined as a niche to the global tourism industry. The reason is that, in contrast with other branches of the tourism sector, the cruise industry is mostly driven by supply and not by demand. In fact, cruise lines make profit by providing...

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