by Cruise Market Watch | Nov 5, 2008 | Marketing, Revenue
In 2008, there were about 10 million U.S. households with a net worth above $1 million (excluding home equity). This is almost double the number from 2002, just six years earlier. This growth has led to a boon for retailers who can appeal to the luxury market. In...
by Cruise Market Watch | Oct 18, 2008 | Revenue, Trends
One can make an argument that the slowdown, over the long term, may actually help the cruise industry. Hear me out. Yes, in recent weeks there has been a decline in bookings and some price drops as a response. Declines have also been noted here in our CruiseSearch and...
by Cruise Market Watch | Sep 8, 2008 | Marketing, Online, Revenue
Here is an idea. Symbolically shed the vestiges of corporate life and ritually transition into the freestyle cruising culture. Encourage owners to bring their Blackberry’s and iphones and upload a NCL widget. In a fun and lighthearted way users would transform their...
by Cruise Market Watch | Sep 7, 2008 | Marketing, Online, Trends
Web 2.0 is linking people. Cruise 2.0 is linking cruisers to booking agents, travel discounters, reviews (by actual cruisers not professional critics) and self-created travel blogs. Where is it going? The article "Understanding the Psyche of Tomorrow's Travellers"...
by Cruise Market Watch | Aug 5, 2008 | Cruise Market Community
Who could benefit from this web site? Almost anyone interested in marketing and research. Sustainable growth and development of consumer markets is a delicate balance of both art and science. But more than that, it is a systematic process of identifying and...
