by Cruise Market Watch | Nov 16, 2008 | Hot Topics, Marketing
Solstices occur twice a year, when the tilt of the Earth’s axis is oriented directly towards or away from the Sun. An inaugural launch like Celebrity’s Solstice, however, occurs just once. Celebrity is reaching new cruise line marketing heights in getting its pod...
by Cruise Market Watch | Nov 7, 2008 | Hot Topics, Marketing
The Wall Street Journal is reporting Royal Caribbean and new agency partner JWT are launching a new ad campaign Monday, November 10. The launch follows by only a few days Carnival’s new campaign – interestingly with former Royal Caribbean agency Arnold. Royal...
