Cruise Ship Segmentation

Cruise Ship Segmentation

Segmentation is happening all around us every day; SUV or economy? Soda or energy drink? VP or Junior Analyst?  Cruise ships are no different – they each have distinct characteristics which we mentally place into groups (large and small, luxury and well, yes cheap). ...
A picture is worth nine-thousand cruises

A picture is worth nine-thousand cruises

Use of the phrase "A picture is worth a thousand words" is thought to have originated from a 1921 article by Fred R. Barnard in the trade journal Printers' Ink, where he advocated the use of images in advertisements on streetcars. Our friends at Mavens of London...

Cruiseology 101

Seatrade's Cruise Shipping Miami conference is awesome!  Got some great feedback from the State of the Industry and Luxury Cruise conferences which certainly will find its way (cruise value) into this blog (cruise value). I was introducing myself today as a...