by Cruise Market Watch | Jul 21, 2012 | Marketing, Trends
The cruise industry is often defined as a niche to the global tourism industry. The reason is that, in contrast with other branches of the tourism sector, the cruise industry is mostly driven by supply and not by demand. In fact, cruise lines make profit by providing...
by Cruise Market Watch | Jan 9, 2011 | Hot Topics
Ad Age is reporting Norwegian Cruise Line (NCL) is putting its current creative advertising account up for review. The account, valued at $50 million, has been handled by the Austin based Idea City for the last five years. Image via Wikipedia The Idea City ad...
by Cruise Market Watch | Mar 17, 2009 | Cruise Market Community, Marketing
Seatrade's Cruise Shipping Miami conference is awesome! Got some great feedback from the State of the Industry and Luxury Cruise conferences which certainly will find its way (cruise value) into this blog (cruise value). I was introducing myself today as a...
by Cruise Market Watch | Feb 8, 2009 | Marketing, Revenue
In December, I posted Cruise Market Watch’s three New Year's resolutions. One of which was to look at one specific market niche each month where cruise lines can increase penetration, grow market share and revenue. This post is the first installment of that series....
by Cruise Market Watch | Nov 16, 2008 | Hot Topics, Marketing
Solstices occur twice a year, when the tilt of the Earth’s axis is oriented directly towards or away from the Sun. An inaugural launch like Celebrity’s Solstice, however, occurs just once. Celebrity is reaching new cruise line marketing heights in getting its pod...
