by Cruise Market Watch | Oct 12, 2008 | Hot Topics, Marketing, Video
The current crisis will be reminiscent of the post 911 "cocooning" phenomena that lead, to among other things, a revolution in kitchen home remodeling towards creating larger and more accommodating spaces to share and enjoy with friends and family. A new post...
by Cruise Market Watch | Sep 13, 2008 | Marketing, Online, Trends
Our monthly Cruise Search reflects change in demand and online market share. U.S. online cruise search is currently estimated at 9.4 million monthly unique individuals. Cruise Search shrank vs. both the previous month and August of last year. This indicates continued...
by Cruise Market Watch | Sep 8, 2008 | Marketing, Online, Revenue
Here is an idea. Symbolically shed the vestiges of corporate life and ritually transition into the freestyle cruising culture. Encourage owners to bring their Blackberry’s and iphones and upload a NCL widget. In a fun and lighthearted way users would transform their...
by Cruise Market Watch | Sep 7, 2008 | Marketing, Online, Trends
Web 2.0 is linking people. Cruise 2.0 is linking cruisers to booking agents, travel discounters, reviews (by actual cruisers not professional critics) and self-created travel blogs. Where is it going? The article "Understanding the Psyche of Tomorrow's Travellers"...
by Cruise Market Watch | Sep 4, 2008 | Marketing, Revenue, Trends
One recent story on European line EasyCruise reminds me of the classic Jackson Browne song Stay. It’s also a wonderful marketing idea the larger lines can borrow from to get their pods chriping. Research clearly indicates the importance of “sampling’”...
