Who could benefit from this web site?  Almost anyone interested in marketing and research. Sustainable growth and development of consumer markets is a delicate balance of both art and science.  But more than that, it is a systematic process of identifying and maximizing business potential by meeting consumers conscious and subconscious needs.  That systematic process can be applied over and over for any industry.

The cruise industry itself is vastly larger than just the ships we observe in ports of call. It includes:

• Cruise Lines
• Advertising Agencies
• Travel Agencies and Agents
• Stockholders
• Industry Analysts
• Trade Associations
• Cruise customers
• Travel and Tourism Colleges and Universities
• Ship Builders
• Employees
• Ancillary Industries
  • Vendors
  • Suppliers
  • Transportation services
  • Retailers
  • Ports
  • Destination cities and countries