Market Share

2024 Worldwide Cruise Line Market Share

The 2024 total worldwide ocean cruise industry is estimated at $66.2 billion (a 13.8% increase over 2023) with 30.1 million annualized passengers carried (a 4.2% increase over 2023).

Brand diversification of all operations is summarized below.


Estimates based on ticket and onboard spend.

Norwegian Cruise Lines includes Oceania Cruises and Regent Seven Seas Cruises, acquired in 2014 from Prestige Cruise Holdings. Silverseas was acquired by Royal Caribbean Cruises Ltd. in 2018. TUI Cruises is a German-based joint venture between TUI AG and Royal Caribbean Cruises Ltd.

Sources: Royal Caribbean Cruises, Ltd., Carnival Corporation and plc, NCL Corporation Ltd., Thomson/First Call, Cruise Lines International Association (CLIA), The Florida-Caribbean Cruise Association (FCCA), DVB Bank and proprietary Cruise Market Watch Cruise Pulse data.